224 Performance Management is a boutique sports management firm providing comprehensive representation and advisement services tailored to each individual athlete and his/her unique goals. Unlike larger agencies where athletes are often ‘ a monetary number’, 224 Performance works individually with both established and up-and-coming athletes to maximize their training, development and career progression, advising, contract work, sponsor endorsement negotiations, and more.
The firm prides itself in the personal, long-term relationships developed with its athletes, and invests the time, attention and expertise to identify the right opportunities to help client athletes achieve their goals. 224 Performance was founded in 2017 by Johnston Hobbs. After years of collegiate and concierge coaching, and advising work with athletes of all levels, Johnston partnered with long-time friend and attorney, Pankaj (PK) Shere to start 224 Performance Sports Management. PK brings deep, national and international experience in contract negotiation, litigation and strategic representation to each client and together, Johnston and PK assemble a team of trusted experts and resources to provide comprehensive solutions and guidance aligned to individual goals.